The Womb Coffin by Diddo

Project Womb 2012©

Diddo (7-7-'77) is an artist whose work spans the spectrum from conceptual art to product design. To date, Diddo’s projects have appeared in many publications around the world, such as The Independent, Wired, Financial Times, The Huffington Post, Vogue, Vice, Rolling Stone, etc. Along the way, he has aroused the curiosity of curators, creators and tastemakers, receiving requests from the likes of Kanye West, Lady Gaga and Beyonce.

He finds inspiration in examining the space between what we think and what we allow others to think for us. His work is an attempt to define the border between perception and reality, and the process, which turns image into icon. With his ‘Designer Gasmasks' for example, Diddo orchestrates the shotgun marriage between the Military Industrial Complex, and the farcical self-centrism of high fashion. “Gasmasks plucks the strings of the satirically subversive; prodding the basest motivators in all of us, and artfully allowing us to simultaneously feel both disgust and material yearning.” He shows us things we don’t want to want, but we do.


"After birth, the second biggest event in life is death. And, yet, across cultures, our relationship with it seems based on avoidance and denial. We asked ourselves, why isn’t death treated as naturally and gracefully as birth? Why can’t we perceive it in a more positive way? And redesign its rituals to reveal, rather than conceal, who we really are? That’s how Project Womb was born. I believe the only true legacy anybody leaves behind is the story of his or her life. Usually, the telling of this story is left to friends and family. The more celebrated ones amongst us are at the mercy of media. That’s a lot of different versions of our life story. And we don’t have a say in any one of them. Until now.

The Womb provides the comfort of knowing that your story is told in your own words, pictures and videos. And shared with the world. It’s a container for impressions and memories you can record and update over your lifetime. A collection of personal insights and experiences that can inspire future generations for many years to come. I want to change how the story is told. And how it’s presented. I find rectangular caskets unnatural and unfriendly. To me, the womb offers a design that’s in harmony with life and nature. In essence, The Womb is a media-driven time capsule that makes sure your life story lives on."

All images: byDiddo