Anouk Wipprecht and Fashion Technology

Anouk Wipprecht is a fashion designer based in Vienna, Austria. She is a pioneer in the field of "fashion technology", mixing sartorial knowhow with engineering style, she brings together fashion and technology in an impressive way. She is fascinated by the idea of having both a physical and a psychological relationship with a garment. 

Anouk started her fashion education at the age of 14. Her interest in fashion lies in exploring the extent to which we experience fashion and how we might be able to accomplish a higher state of connectivity between the body and our clothing. By specializing herself in fashion & technology she started to create little stories about a world where people are looking for both a physical as a psychological connection with their garments, and to design towards this feeling by combining different platforms that can trigger our behavior.

Part futuristic, part anime-meets-high fashion, her aesthetics are set apart from more utilitarian wearables and can be considered artistic creations in themselves. Many of her designs have been exhibited in exhibitions as well as fashion events. In Anouk’s designs the technology creates the aesthetics as opposed to simply enhancing a function which is hidden. Keen on showing the nuts and bolts of the garments we witness the designs creating their own unique forms of interaction, movement and meaning.

Through this fascination she started experimenting with combining fashion and technology 3 years ago by attending workshops, and moved for a year to Sweden for the study “body, fashion & technology” at the Malmo university where she worked on Arduino-based application possibilities and smart fabric concepting. Later on she gained deeper knowledge of the fashiontech field by assisting Sabine Seymour in Vienna, Austria. In 2010, she graduated at the Hogeschool voor de Kunsten Utrecht, where she collaborated with Aduen Darriba (interaction designer) on the project Technosensual

Courtesy: Anouk Wipprecht

Photo Credit: Jean-Sébastien Senécal