Nguyen Cong Tri - Collection No.10

Nguyen Cong Tri is a self-taught visionary fashion based in Ho Chi Minh City. As a graduate of Fine Arts from the Ho Chi Minh City University of the Arts, he first impacted the world of Vietnamese design in 2000 when he won 1st prize in the 'New Idea' category at Vietnam's Grand Prix, with his 'Green Leaves' fashion collection. Following this, he began to work with singers and celebrities in Vietnam, styling their photo-shoots and constructing signature looks. 

The Collection No.10 combines a diverse range of fabrics and textures including cotton, khaki, knitting, and PVC. Monochrome bases are beautifully enhanced by Cong Tri's signature embroidery and techniques, which are offset by the flowers that adorn the back of each design.

‘‘In my humble opinion, fashion doesn’t have to be something steeped in luxury. Rather it needs to be sparked by an inspiring story or the needs of everyday life. Fashion, once worn, should inspire us to shine, to be positive and most of all to be cheerful. EM HOA is an extension of beauty itself. It takes us on a colouful journey and distracts us from the pressures and burdens of modern life.’’ - Nguyen Cong Tri