Mi Zhou Reimagines Toiletries Packaging To Reduce The Plastic Footprint
Mi Zhou is a post-graduate student at Central Sant Martins and developed this project for the material futures program. Her project ‘Soapack’ was exhibited in the degree show during June, 2019. Zhou’s Soapack is a sustainable brand that proposes the use of soap as a material to package shampoo and other toiletry products. In doing so, the designer attempts to re-evaluate the evolution of packaging in the future and reduce the plastic footprint. The packaging itself can be used as soap and completely disintegrates when used, leaving no plastic residue behind.
Toiletry products such as shampoo are predominantly mass produced and packaged in plastic for a relatively low cost. This packaging is not only disposable but also has a very short lifespan, usually used for just 1-2 months. It is estimated that over a lifetime, a single person uses around 800 shampoo bottles, most of which are just thrown away and pollute the environment taking thousands of years to degrade. Mi Zhou’s innovative product reimagines packaging for toiletries as being made out of soap.