'NIKE ACG 3D - PROTOTYPE 02' Design By Janis Sne
ACG means all conditions gear, that's the logo of Nike's ultimate technically advanced collection featuring the 3D design process of Janis Sne. Next to Designer Janis Sne states to be a 3D-fanatic since he has been exploring all possible ways of using 3d rendering in the design process. His work aims on conceiving an innovative and sustainable approach to apparel using 3d software technology and recycled plastic for manufacturing.
He focuses on the ergonomic and functional aspects of design and into making the product development process a conceptual elaboration and an exploration of alternative methods for problem solving. In the project Prototype 02 for Nike's ACG line the design concept aims to be functional for everyday life situations. Janis Sne used only digital 3d design processes seeking a balance between the two contrasting worlds - real life versus virtual simulation of objects and its presence.
Janis Sne's intention is to create garments that are adaptable to the life situations in the urban scenery, for this reason he followed the ergonomics of the human body movement. All the pieces of the collection keep the spirit of urban exploration where each garment is designed to make the adventurer survive. Get ready for the journey!
Concept, Art Direction, 3D-Creation & Rendering: Janis Sne
Video editing, Motion graphics and Music: Luca Fiandri